Post by Transformers At The Moon on Nov 7, 2007 9:24:11 GMT
As reported on the main site
The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts
In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three.
In the Units Sales chart, Transformers Movie Legends is number two, with the Movie Assortment sitting at number 5.
In the Year to date £ sales categories, the Transformers Movie Legends figures are placed at number 10.
Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5.
Here are the full charts
UK September 2007 £ Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker
UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils
UK Year To Date £ Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends
UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures
What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.
The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts
In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three.
In the Units Sales chart, Transformers Movie Legends is number two, with the Movie Assortment sitting at number 5.
In the Year to date £ sales categories, the Transformers Movie Legends figures are placed at number 10.
Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5.
Here are the full charts
UK September 2007 £ Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker
UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils
UK Year To Date £ Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends
UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures
What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.
